Cross channel marketing, while more profitable than confining your efforts to a single channel, does present problems all its own. This is especially true when it comes to cross channel marketing in the digital age. That’s partly because several different marketing channels exist within a limited amount of media: the…

Email marketing can give you one of the best returns on investment of any marketing endeavor you’ll ever take part in. But there are several email marketing mistakes that everybody makes from time to time. And even the best of us may make these mistakes repeatedly! Here are three of…

Multichannel marketing in the age of mobile devices and social media can seem overwhelming at first. Actually, it’s much easier than looks, if you take the time to familiarize yourself with the various elements on the front end. The following are four of the most important digital channels in a…

The study provides insight into the thought process of executives regarding social media and it’s value (perceived, realized, or imaginary) in business. Two things seemed especially interesting to me. One, the fact that so few companies are using social media to learn about their customers shows that social media education…

The importance of Online Reputation Management is now beyond dispute. Google long ago became a verb – we ‘google’ before making a decision about almost everything. Managing your reputation is all about controlling, or at least guiding, what people will find when they search for information about your organization. Ignore…